Quiz Build Questionnaire | Tyche Digital Agency

Before we begin

Your Name

Your Email

What is this quiz called (or what are you thinking)? Working title is fine.

Section One

The person entering the quiz

Who is the ideal person taking this quiz? Describe them beyond demographics. Who are they emotionally, professionally, situationally?

What are they probably struggling with when they find this quiz?

What have they already tried before coming to you?

What are they tired of hearing? The advice, the phrases, the platitudes that make them roll their eyes.

What are they secretly hoping the quiz will tell them?

What are they afraid the quiz might confirm?

What language would they use to describe their problem? Pull from real words: DMs, reviews, client calls. Verbatim if you have it.

What language would they never use, even if it is technically accurate? Words or phrases that feel clinical, salesy, or like they belong to someone else's world.

Section Two

The purpose of the quiz

What should this quiz help the user realize? The core insight. The thing they were already circling but couldn't name on their own.

Is the quiz primarily for self-awareness, lead capture, offer matching, education, or booking consults? You can choose more than one, but be honest about the priority order.

What should someone feel after receiving their result?

What should someone do immediately after receiving their result? The single next action. Be specific.

What would make this quiz feel valuable enough that someone would want to share it?

Section Three

The color/results framework

What does each color represent in the simplest possible language? One sentence per result. No jargon, no acronyms. If someone's mom read it, would she get it?

What is the core wound, pattern, or challenge for each color?

What is the hidden strength of each color?

What does each color usually misunderstand about themselves?

What does each color need to hear first before they are ready to work with you?

Which color/result is most likely to become a paying client?

Which result needs the most nurturing before booking?

Are any results not ideal clients? Be direct. If a result type tends to churn, ghost, or not be a good fit, name that here.

Section Four

The result page payoff

What should each result page include? Think structure: what sections, what types of content, what CTA placement.

What should each result page avoid?

What would make someone say, "Okay, she sees me"? What level of specificity, what type of language, what acknowledgment of their situation would create that moment?

What is the first sentence each result needs to hear? One for each result type, if you can. These become the opening lines of each result page.

What is the "you are not broken, this is what is happening" explanation for each result?

What is the recommended next step for each result?

Should each color lead to the same offer, or different offers? If different, list which result leads where.

Section Five

Lead conversion and workflow

What happens after someone submits their email?

Should they receive their result instantly on screen, by email, or both?

What email should they receive first? Describe the tone, the content, and the job this email needs to do.

What should happen 24 hours later?

What should happen 3 to 5 days later?

At what point should they be invited to book?

What objections do people have before booking with you? The real hesitations, not the polite ones. What do they say and what do they actually mean?

What questions do people usually ask before hiring you?

What makes someone finally say yes?

Section Six

Boundaries and scope

What do you not want to offer through this quiz? What is out of scope for this funnel specifically?

What topics should be handled only in a consultation?

What claims or promises should we avoid? Outcomes, timelines, or guarantees that would not be accurate or appropriate to put in writing.

Are there any words, modalities, or spiritual references you want softened? Anything that needs to be handled with care for your audience or licensure context.

Are there any legal, ethical, medical, or therapeutic boundaries we need to be careful around? If you are licensed or credentialed, note anything that affects how we frame advice or outcomes.

Anything else we should know before we start building? Previous versions of this quiz, specific tech you're already using, timelines, or things that have not worked in the past.

When you hit submit, Veronica receives your answers immediately. You will get a confirmation at the email you provided above.

You're done.

Veronica has your answers. Expect a message from her within 1 to 2 business days as she reviews what you've shared and begins mapping the build.

Let's build somethingpeople actually finish.

You're done.

Let's build something
people actually finish.